2. Information We Collect

2.1 Personal Data

We may collect the following personal information:

• Name and contact information (email address, phone number)
• Account credentials
• Golf swing videos and related performance data
• Payment and billing information
• Communication preferences

2.2 Technical Data

We automatically collect certain technical information:

• IP address and device information
• Browser type and version
• Time zone setting and location data
• Operating system and platform
• Usage data and analytics

3. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract: Processing necessary to perform our services to you
• Legitimate Interests: Processing necessary for our legitimate business interests
• Consent: Where you have given us explicit consent
• Legal Obligation: Processing necessary to comply with legal requirements

4. How We Use Your Information

We use your information to:

• Provide and improve our golf swing analysis services
• Process your transactions and manage your account
• Send you technical notices and support messages
• Communicate with you about products, services, and events
• Monitor and analyze usage trends to improve user experience
• Comply with legal obligations and enforce our terms

5. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Third parties who perform services on our behalf
• Business Partners: Partners who offer complementary services
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with mergers or acquisitions

We do not sell your personal data to third parties.

6. International Data Transfers

Your information may be transferred to and processed in countries outside the UK. We ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO).

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Retention periods vary based on the type of data and legal obligations.

9. Your Rights

Under UK GDPR, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Request limited processing of your data
• Portability: Receive your data in a portable format
• Objection: Object to certain types of processing
• Automated Decision-Making: Rights related to automated processing

To exercise these rights, please contact us at privacy@golfswinganalysis.ai

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. You can control cookie preferences through your browser settings. For more information, see our Cookie Policy.

11. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If we become aware of such collection, we will take steps to delete the information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

13. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk